GPAU Center for Research & Innovation

Our purpose is to advance the science and practice of strategy & performance management maturity through research, experimentation, and innovation. This is where new insights, knowledge, tools, and methodologies are born.

See Scientific Advisory Board

What We Do

Through our key areas of activity, new knowledge, tools, and methodologies are born.

Academic Research

Peer-informed studies and joint research with universities or scholars to explore and redefine maturity in strategy planning, organizational and individual performance.

Business Insights

Trend analysis, reports, and case studies that reveal on-the-ground realities and current challenges.

Innovation Labs

Pilot initiatives that test new tools, methodologies, and assessment approaches.

Frameworks

Maturity models and assessment tools designed for the continuous improvement of strategy and performance management practices across industries.

Exploring, evolving, and shaping the future maturity of strategy and performance

Exploring, evolving, and shaping the future maturity of strategy & performance

Strategy & Performance Management Maturity Outlook

A recurrent research program revealing maturity levels across the GCC region and key gaps in five areas: strategic planning, performance measurement, performance improvement, employee performance management, and performance culture.
- Regional insights and maturity trends
- Guidance for aligning strategy, measurement, and execution
- Practical implications for large-scale transformation

Explore the Latest Maturity Outlook Reports

Scientific Advisory Board

Our Board provides oversight and strategic guidance on the design, validation, and continuous refinement of maturity frameworks used to assess organizational capabilities across key domains.